original Pan weighted blanket x gravity blankets

Bringing comfort to the masses - one slice at a time

To close out a chaotic year, I collaborated on one of the coziest brand moments of 2020: the launch of the Pizza Hut Original Pan Weighted Blanket in partnership with Gravity Blanket.

We transformed a comfort food icon into a literal comfort item — a 15-pound, pizza-inspired weighted blanket — blending nostalgia, novelty, and stress relief in a moment that resonated deeply with audiences seeking warmth, humor, and a little self-care.

Key Results:

• Sold out in under 10 hours

• 600M+ media impressions

• Featured in major press outlets including AdAge, CNN, People, USA Today, and Delish

• Viral traction across social media, meme accounts, and holiday gift guides

• "There's no better way to close out 2020 than eating a Pizza Hut Original Pan Pizza while wrapped in the warmth and comfort of the Original Pan Weighted Blanket," said George Felix, chief marketing officer of Pizza Hut, in a press release. "This partnership with Gravity Blanket was the perfect solution to bring one of our legendary pizzas to life while bringing our fans a little TLC at the same time."

Direct Impact:

• Campaign conception and experiential ideation

• Product storytelling and PR coordination

• Creative direction for press assets and influencer seeding strategy

• Collaboration with cross-brand partners to maintain a consistent voice and visual identity