Collaborating with the AAF

Tangible Action in a Post-Roe World

In the wake of the 2022 Roe v. Wade decision, I led the creative development and brand partnership behind one of Stix’s most impactful product-driven campaigns — a limited-edition tote bag designed to drive awareness, funding, and real-world support for reproductive access.

Created in partnership with Abortion Access Front and illustrator Niege Borges, the tote served as both a bold statement of solidarity and a mechanism for direct impact: for every purchase, $10 was donated to the Restart™ Donation Bank, helping provide free emergency contraception to those in need.

My Role:

• Art Direction: Led the visual direction from concept to execution, ensuring the design was bold, inclusive, and message-forward. Collaborated closely with Niege Borges to bring the illustration to life in a way that resonated emotionally and politically.

• Merchandising: Oversaw product sourcing, pricing, and go-to-market strategy — creating a merch piece that was wearable, giftable, and mission-aligned.

• Partnership Development: Initiated and negotiated the collaboration with Abortion Access Front, aligning values and infrastructure to ensure every purchase had tangible impact. Managed cross-functional coordination between creative, legal, and fulfillment teams to bring the project to life with urgency and care.

Results:

• Campaign featured across social media, reproductive justice newsletters, and advocacy platforms

• Strengthened Stix’s position as a bold, values-driven brand in women’s health